Are you really for people 40+?
The majority of our clients are 40+, BUT we have many that are in their 30’s and we also coach middle and high school athletes on occasion as I used to be a coach and college athlete. We find that we attract clients who are intimidated by the typical gym or just don’t like how crowded they are. They need coaching, they need support. That’s not to say we don’t have younger clients who also have those needs, but our niche is definitely fitness over 40.